News Research
Plan
1)
Title: Real Talk
Channel,
time and day: Shown on Sky 1 at 6:15pm on weekdays and 5pm on the weekend.
Length and
Structure: 15 minutes
long. Programme will always start recapping stories. They will do the main
story (containing one interview) then the lighter news (including weather).
Presenter(s):
Main presenter is a young woman named Anna Lime. The weather girl is also
young and is called Toni Nish. The presenter (who goes on the outside) is a
young man named Ben Manine.
Types of news:
Will cover a wide range of news but only about London however there will
be some major stories from around the world. On the lighter news, it will
include the weather forecast and celebrity news – the lighter news will only
review things which involve or appeal to teenagers. Also includes news about
Sky 1.
Brand
Identity:
Title: Real Talk
Logo: Real Talk (extension of the L and K) or RT with
extended letters.
Slogan: Your Future Today
Colour Scheme: Blue, pink and silver.
Package: Will very modernized and use blocks and different
shapes which merge together. The studio will have a large white sofa, a table
which says the logo and Sky 1. There will not be much graphics but include a
breaking news bar which will cover topics from around the world. Social media
characters will also be placed near a clock.
2)
Opportunities
and Interaction:
Will include social media activity - #RealTalk or @R.T
Includes opportunities for the audience to get involve i.e.
GiveAways and competitions.
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