Thursday 11 December 2014

News Research PPES

Research
News Programmes

Newsround:
Basic Info: 4:20 on weekdays
Presenters: A mixture but mainly Helen Skelton and Ore Oduba.
News Stories covered: Frozen Wonderland, Ebola Doctors and Brazilian floods
Use of graphics: Used to display the pictures (related to the news stories) as well the intro which is crafted with only graphics and animation.
Modern Technology: The have a Twitter profile but as Newsround is made for young children, they do not focus on social media tags.
Encouragement: A very fun presenter and loads of bold colours. They also review the stories at the beginning so people are aware of what the bulletin will be about.
Institution: Created by the BBC and is displayed on CBBC. This institution is funded through tax as it is the first channel and it does not display any advertisements.
Target Audience: This would be mostly viewed by young children (5-10) but they try to target it to teenagers. This is not targeted to a particular gender so I would have to say it is a 50/50 split.

60 Second News (BBC3)

Basic Info: Normally played during most watch TV Shows.
Presenters: There is no specific presenters
News Stories covered: Frozen Wonderland, Brazilian Floods and Rolph Harris.
Use of graphics: Everything is displayed on tablets and the presenter will always stand in front of a green screen which is normally edited to fit the stories or logo.
Modern Technology: They have social media profiles and there is always the use of tablets (animated) which normally ‘play’ videos related to the story.
Encouragement: Quick and simple – only a minute long
Institution: Funded by the BBC

Target Audience: Aimed for teenagers and young adults who want a simple bulletin telling them everything they need to know – which is current. The presenters are also seen wearing casual clothing which falls in to the current casual fashions. 

Tuesday 9 December 2014

Planning News (PPE PREP)

News Research
Plan
1)       
Title: Real Talk
Channel, time and day: Shown on Sky 1 at 6:15pm on weekdays and 5pm on the weekend.
Length and Structure:  15 minutes long. Programme will always start recapping stories. They will do the main story (containing one interview) then the lighter news (including weather).
Presenter(s): Main presenter is a young woman named Anna Lime. The weather girl is also young and is called Toni Nish. The presenter (who goes on the outside) is a young man named Ben Manine.
Types of news: Will cover a wide range of news but only about London however there will be some major stories from around the world. On the lighter news, it will include the weather forecast and celebrity news – the lighter news will only review things which involve or appeal to teenagers. Also includes news about Sky 1.
Brand Identity: 
Title: Real Talk
Logo: Real Talk (extension of the L and K) or RT with extended letters.
Description: http://images.all-free-download.com/images/graphiclarge/abstract_light_blue_pink_bokeh_background_278804.jpgSlogan: Your Future Today
Colour Scheme: Blue, pink and silver.
Package: Will very modernized and use blocks and different shapes which merge together. The studio will have a large white sofa, a table which says the logo and Sky 1. There will not be much graphics but include a breaking news bar which will cover topics from around the world. Social media characters will also be placed near a clock.

2)
Opportunities and Interaction:
Will include social media activity - #RealTalk or @R.T

Includes opportunities for the audience to get involve i.e. GiveAways and competitions.