Imitating the HSBC Advert on 'Different Values' I made one showing 'Perfidy' which means untrustworthy or betrayal. All pictures show a sign of betrayal or doubt. I chose it because it does make people think what is around them- most things are a sign of perfidy in this day and age. In the future, I plan to use less fancy writing and put it in lower case as this is how it is show in the HSBC Adverts. Also, if I was able to do a different word, I would use a word which everyone would understand without going on Google and searching it. I need to make it simple and elegant by using a small word which means a lot. Thinking about it now, I think maybe I would simply use the word 'maybe' or use two words which connect.
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